What's Worth Voting For in Your Town?
Most GOTV content makes its case with numbers, turnout stats, supermajorities, polling gaps. This template makes its case with photos: a pool, a playground, a downtown street, a plate of onion rings. It's a love letter to a place that also happens to be an argument for voting, and it's one of the more emotionally effective formats in this library because it never has to argue directly. It just shows you what's actually at stake.
What's in the template
The carousel opens with a simple question, what's worth voting for here, then runs through a series of "This, and..." slides, each pairing a real local photo with one specific thing on the ballot: parks, pools, schools, roads, healthcare, local industry, whatever's genuinely at stake where you live. It closes with a direct line, vote like this depends on it, because it does, and your event details.
The format works because it refuses to separate loving a place from protecting it. Nobody has to be convinced that their hometown pool or their kid's classroom matters, the photo already did that. All the template adds is the reminder that these things don't stay funded by accident.
How to customize it
This is a photo-driven template, and the photos are doing more work than the text. Before you build your own version:
Use real, local photos. Your own downtown, your own parks, your own community events. This does not work with stock photography, the entire emotional force of the format comes from recognition, people seeing a place they actually know.
Name real, specific things at stake, not generic categories. "A public pool" lands harder than "recreation funding." If something local has already been cut or paused, that's worth including, it's the difference between a hypothetical stake and a real one.
Keep one slide for the actual threat, plainly stated, and name it specifically. Goshen's version explains that a real pool came down and a real fire station is on hold because of SEA 1, Indiana's 2025 property tax law, passed by the state's Republican supermajority with no need for a single Democratic vote. Naming the actual bill and who passed it draws a straight line from a statehouse vote to a closed pool in your own town, and it ties this template back to the same supermajority story the Indiana Statehouse and Tweet-Style templates tell elsewhere in this library. If your state has its own version of this, a specific law, a specific vote, a specific majority that passed it, name it the same way.
End with your own event and voter registration deadline. This template builds an emotional case across ten-plus slides, don't let it end without telling people exactly what to do with that feeling.
Ask a question in your caption. Goshen's caption ends by asking followers what their own "this" is and inviting them to answer in the comments. That's a genuine engagement device, it turns a passive scroll into something people participate in, and it surfaces material for future posts.
A note on tone
This template runs longer than most of what's in this library, and it earns that length by staying concrete the entire way through. Resist the urge to make any individual slide abstract or aspirational ("a brighter future," "a community that cares"). The format only works if every single slide names something a viewer could picture immediately.
Suggested caption
This is [Your City]. The parks, the neighbors, the [local detail], the people who show up for each other.
We don't have to choose between loving this place and protecting it. This, and [local stake]. This, and [local stake]. This, and [local stake].
Some of it is already on the line. [One real, specific local example of something cut or at risk, and why].
What's your "this"? Tell us in the comments, and send this to the person you'd vote with.
[Your event name]: [date], [time], [location].
Also [date]: last day to register to vote in [your state] ([your state's voter registration site]).
Election Day: [date].
#BringYourPeopleToThePolls #[YourLocalGroup] #Vote[YourState] #[YourCity] #VoteLocal
How Goshen used it
This is Goshen. The parks, the neighbors, the farms, the people who show up for each other.
We don't have to choose between loving this place and protecting it. This, and city parks that stay funded. This, and a public pool. This, and classrooms that keep their teachers, buses, and programs. This, and sidewalks that get replaced. This, and families over billionaires. This, and Hoosier farmers over data centers. This, and healthcare that lets you live a beautiful life. This, and reproductive healthcare.
Some of it is already on the line. Shanklin Pool came down this August after the city paused its rebuild over uncertainty about SEA 1, the state's 2025 property tax law. A new south side fire station is on hold for the same reason.
What's your "this"? Tell us in the comments, and send this to the person you'd vote with.
Bring Your People to the Polls Kickoff Rally: October 5, 6:30 PM, Goshen Theater.
Also Oct 5: last day to register to vote in Indiana (indianavoters.in.gov).
Election Day: November 3.
#BringYourPeopleToThePolls #GoshenCityDemocraticParty #VoteIndiana #GoshenIN #VoteLocal
